KoreMed's US Market Entry program gives Korean hospitals a complete strategic foundation for operating in the American market — built by the only agency that works from both sides of the Pacific.
Book a Free Strategy SessionThe Challenge
The United States is the largest medical tourism origin market in the world. Korean-Americans — over 1.8 million people — are among the most medically literate consumers in the country. And yet, most Korean hospitals that attempt a US strategy fail within 12 months.
Not because of their medicine. Because of their approach. They arrive without local intelligence, without media relationships, and without an understanding of how Korean-American patients make healthcare decisions.
We have watched this happen too many times. KoreMed exists to make it stop.
The Opportunity
Seoul alone attracted nearly 1 million medical tourists in 2024. Korean medicine — particularly in plastic surgery, ophthalmology, dental care, and health screening — leads the world. The Korean-American community trusts Korean medicine and is actively looking for access to it. The gap between that demand and a well-executed supply strategy is exactly where KoreMed operates.
What We Deliver
We identify which Korean-American communities have the highest concentration of patients aligned with your specialty, which media channels they trust, what competitors are already serving them, and where your hospital has a credible opening.
We develop a US brand architecture that translates your reputation faithfully — preserving clinical excellence and prestige while communicating in the language, visual style, and cultural register that Korean-American patients respond to. Includes positioning statement, key messages by specialty, and visual identity guidelines for US media.
A sequenced plan covering which markets to enter first, which specialties to lead with, which media channels to activate, and when to hold your first patient outreach event — built around your budget, capacity, and competitive landscape.
We track what other Korean hospitals and clinics targeting the same Korean-American patient pools are doing in the US market — identifying where they are weak, where they are strong, and where you have first-mover advantage.
Quarterly strategy reviews, campaign pivots, and new opportunity identification as your US presence grows. You have a standing team — not just a one-time engagement.
Is This Right for You?
The first session is free. We will review your hospital's specialty, your current US market position, and give you a frank assessment of your opportunity.
Book Your Free Strategy SessionMedical Information Disclaimer
The statistical data and medical information referenced on this website are sourced from peer-reviewed research and internationally recognized organizations including the American Cancer Society (ACS), Korea Health Industry Development Institute (KHIDI), National Cancer Information Center of Korea, and the OECD. This content is provided for informational purposes only and does not constitute medical advice, diagnosis, or treatment recommendations. Individual medical outcomes vary and depend on numerous personal health factors. KoreMed Consulting Group, Inc. is a marketing and consulting agency and is not a licensed medical provider or healthcare institution. For medical decisions, always consult a qualified, licensed healthcare professional. All marketing claims on this website have been prepared with reference to FTC advertising substantiation guidelines and applicable U.S. medical advertising regulations.